What FPPA team turns complex retirement information into something clear, accessible, and actionable? When you receive an email from FPPA, visit our website, or read a blog post (hi!) you’re seeing the work of the Content & Publications (CAPs) team. From newsletters to videos, surveys and seminars, CAPs supports a wide range of communications that help connect Members to their benefits.

The CAPs team quite literally “wears a lot of caps.” Here’s a snapshot of just some of the tools, platforms, and projects the CAPs team supports across FPPA:

In a typical year, the team manages dozens of campaigns and projects. Some short-term projects last just a week and other campaigns stretch across several months. These efforts are rarely done in isolation; CAPs works closely with teams across the organization to support larger goals and ensure consistent messaging.

Team Mission: Inform. Simplify. Empower.

Everything the CAPs team creates is rooted in a shared goal: to help Members and Employers feel confident in their decisions by making information easier to find, understand, and act on. The team boils that goal down to three words: inform, simplify, empower.

• Inform: Deliver the right information at the right time, using the channels people prefer, whether that’s email, video, social media, or the website.
• Simplify: Take complex topics, like pensions and retirement planning, and present them in ways that are clear, digestible, and approachable.
• Empower: Drive stakeholders to take action, whether that’s registering for a seminar, completing a survey, or staying informed about important updates.

Bringing Our Brand to Life

Every piece of communication from FPPA, whether print or digital, reflects more than just information. It reflects who we are. Branding serves as the blueprint for how FPPA communicates, ensuring that everything we produce is consistent, recognizable, and aligned with our mission. A strong, cohesive brand builds trust with stakeholders and reinforces confidence in the work we do. That consistency extends to the details: from font choices and color palettes to messaging and tone. By adhering to established brand guidelines, the CAPs team ensures that every touchpoint feels unified and professional, no matter where or how someone interacts with FPPA.

Making Accessibility a Priority

Another major focus for the CAPs team is accessibility. The team ensures that FPPA’s digital content can be used and understood by everyone, including individuals who rely on assistive technologies. While some efforts are obvious, like improving website navigation and adding captions to videos, many accessibility-related best practices—like optimizing websites and documents for screen readers—fly mostly under the radar. But all these actions are important for creating an inclusive online experience. These efforts align with statewide accessibility standards and reflect a broader commitment to serving all Members equitably. Accessibility isn’t just a requirement. It’s an extension of FPPA’s mission to support every Member effectively.

A Growing Social Presence

As part of expanding how FPPA connects with Members and Employers, the CAPs team launched FPPA’s Instagram presence in 2026 to complement our existing Facebook and LinkedIn channels. Whether it’s sharing quick updates, highlighting behind-the-scenes moments, celebrating Member stories, or creating more visual, engaging content, each channel serves a slightly different audience and purpose. By growing our social media presence thoughtfully, the CAPs team creates more opportunities for Members and Employers to stay informed and feel connected to FPPA.

Follow us on Instagram for behind-the-scenes moments, updates, and a closer look at FPPA in action. Take a look at our feed below!

Bringing It All Together

To see how it all comes together, consider a typical campaign like a Retirement Readiness Seminar.

Preparing for a typical campaign like a Retirement Readiness seminar starts with a creative brief that defines the audience, timeline, and goals. This evolves into a coordinated set of materials: emails, graphics, webinar event set up, landing pages, social media posts, and reminders, all working together to guide Members from awareness to action. Along the way, the team considers everything from visual design and messaging to accessibility and timing. Consistent imagery helps Members recognize the campaign across different channels, while clear calls to action make it easy to take the next step. And once the event is complete, the work doesn’t stop. Feedback and analytics help FPPA understand what worked well and where to improve.

In Their Own Words